INSIGHTS
Guides to find your bearings, perspectives to discuss and observations from practice. Different formats, each starting with a concrete question.
07articles available
Guides, methods and explorations from how we work. To better understand what we can build.
7 articles available
In focus
AI and automation / GuideA quote gets lost between the first message and the nudge. You can automate the trail and the draft. Sending the price, and closing, stay with a person.
Read the guide: Automating quotes and follow-up in a small business
The public price list has no line called booking website. Here are the published from figures for a ready site, a premium site and Local Desk, and what to settle before a quote.
Read the guide: What a booking website costs for a studioA draft reply to Google reviews removes the blank page. Publishing stays with a person at the studio, through an approval step you can see.
Read the guide: Replying to Google reviews without wasting timeBefore you sign with an AI agency, ask for the concrete job, who approves, which data leaves, and what the price does not include. A tidy demo is not enough.
Read the guide: What to ask an AI agency before you signA short guide to turning a request into a project you can verify.
Read the guide: Before the code, the right question.Events, approvals and error recovery: the foundations of a reliable process.
Read the guide: The best automation leaves people in control.A tool is not enough. You need context, limits and a check of the result.
Read the guide: AI becomes useful when it becomes part of the process.A new idea. A problem to solve. A project to grow.
