Original studio concept, not a real clientEssenza
Studio concept: A catalog is hard to judge when products, variants, and a demo purchase sit in separate sketches.
The thesis
Variants and purchase readable in a single gesture.
The imagined problem
A catalog is hard to judge when products, variants, and a demo purchase sit in separate sketches.
The creative direction
The studio put those pieces in one concept shop. It is not a commercial client and it records no sales.
The system
- A catalog laid out for browsing
- Variants shown on the same product
- A demonstration purchase path, with no real payment
Where it could apply
- A shop with a few variants per product
- A catalogue to present before selling opens
How it was made
Prototype built by the studio with no client: products, variants and purchase are demonstrative and no payment is live.
What it shows
That catalogue, variants and purchase can sit in one understandable path.
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This project explores a design and interaction approach. It is not a commercial result for a client, and it does not state metrics or performance that were not measured.
Possibilities begin with a conversation.
A new idea. A problem to solve. A project to grow.